Category: Health Marketing

Hey there, gym owners and fitness fanatics! Ready to pump up your email marketing game? Great, because I’ve got some killer tips and tricks to share that’ll have your gym’s email campaigns flexing like never before.

I’ve been in the trenches with gym owners for years now, and let me tell you, a well-crafted email campaign can be the difference between a packed house and crickets at your next spin class. So grab your protein shake, and let’s dive in!

Why Email Marketing for Gyms?

Before we jump into the nitty-gritty, let’s talk about why email marketing is such a big deal for gyms. Picture this: It’s 6 AM, and Sarah, a busy mom of two, is scrolling through her emails while sipping her morning coffee. She sees your gym’s email about a new mommy-and-me yoga class. Bam! You’ve just planted a seed that could turn into a new member.

Email marketing is like that reliable workout buddy who always shows up. It’s consistent, it’s personal, and when done right, it gets results. A study by the Data & Marketing Association found that email marketing has an average ROI of $42 for every $1 spent. That’s like doing one push-up and magically being able to do 42!

Now, let’s break down how to craft that perfect email campaign that’ll have your gym members and prospects hitting “open” faster than they hit the treadmill on Monday morning.

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There are many business owners, including those who own a fitness business, who have started digital marketing campaigns but who feel they are not getting the results they were hoping for. One of the reasons suggested for this by the digital marketing specialists at slinkydigital.com.au is that the written content, or ‘copy’ as it is more accurately called, may not be converted in the way that it should.

Part of this goes to the principle that every page on your website should convert visitors by encouraging them to take some kind of action. These ‘calls to action’ can include making a telephone call to the business, entering their email, filling out a survey, or completing a form on the contact page so that someone can call them back. The ultimate call to action is ‘Buy’, where the visitor actually makes a purchase and enters their credit card details.

Not every website has a purchase as the main call to action, given that not every type of business is suited to that. For example, professionals such as lawyers, accountants, dentists, and, in this case, fitness experts who all consult with their clients, are unlikely to have a ‘Buy Now’ button on their website, given that each client’s needs will be different.

Nevertheless, their websites need to have some means of converting a visitor so they get closer to becoming a paying client or customer, and the means by which that is achieved is what is written on each page of the website. If the website has been professionally built, the text is likely to have been written by one or more copywriters, who have the writing skills to create copy that converts.

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